Together by THEMOIRèis a series of projects, which aims to create a strengthening dialogue between unique artisans around the world and the values of the brand. THEMOIRè carries out projects to enhance the craftsmanship of a community in difficult situations and transform it into products that allow us to nance projects in support of that community, generating positive change for people and our planet.
Chapter 02 // Madagascar
Their second chapter is dedicated to the Malagasy community of Antananarivo, Madagascar.
“In the red earth of Madagascar, we found a combination of beauty, history and art the same time the difficulty of the rural environment where the communities live in close contact with Nature.”
“This country, so colorful and so rich in traditions, is unfortunately one of the poorest on the planet. Even so, the Malagasy people always face challenges with a smile on their faces. Their availability, their smiles and the eyes of the children filled our hearts with a single glance, it inspired us.”
Madagascar is one of the first world producers of raffia. With this project,THEMOIRè’s vision is both to preserve the traditions and heritage of artisanal production and to tell the community’s own stories through pictures.
To support the Antananarivo community, in Madagascar we met 200 women from raffia processing workshop. Three years ago a young woman started a collective of artisan women that came from vulnerable situations, with the aim of bringing independence and self-determination to them. They create beautiful and colorful finished raffia products.