The year 1774 marks the beginning of what would become a success, but was then just a small manufac-turing enterprise.

It was a year of ambition for Francesco Pineider, the entrepreneur who carried all the vigor of his native Val Gardena in his last name as much as in his soul and merged it with Florence’s cultural grace. In the Tuscan city, Pineider opened his first workshop in Piazza della Signoria.

Pineider’s essential and refined style attracted the elites’ taste for unique letterheads and business cards, the privilege of a monogram carved by hand or the luxury of a pure gold ornament.