AMINA MUADDI AND A$AP ROCKY’S AWGE TEAM UP FOR STATEMENT HEELS AND MULES

Marking the first-ever collaboration for her eponymous label.
From launching her first-ever bag and jewelry collection to being named Collaborator of the Year by Footwear News, 2020 has been a strong year for Amina Muaddi. Now, the designer has teamed up with A$AP Rocky‘s creative agency AWGE for a range of dream shoes.The team-up marks Muaddi’s first-ever collaboration for her eponymous label, although she has previously worked with Rihanna on the FENTY brand, developing footwear for the label.The collection is inspired by the rapper’s own personal style and cultural impact, while the shoes themselves are designed to symbolize the shifting narratives between the realms of fashion, art, and culture. It includes four styles in 10 different variations, including A$AP Rocky-inspired detailing such as cuban link chains and crystal embellished AWGE logo hardware.

AMINA Muaddi’s signature pyramid-shaped heel takes the spotlight in transparent PVC material and black Nappa leather, while a crystal butterfly piece is placed at the toe. The Flacko Sandal celebrates the “Babushka Boi” rapper with AWGE hardware hanging from the ankle chain. Rounding off the collection is a statement-making lace-up gladiator style, with crystals embellishing the straps wrapped around the legs.

Muaddi offers some ideas: “The gladiator is something that you could wear with something short: a skirt or a dress. The shoe with the butterfly, you can wear it with anything from jeans to a gown because it’s very versatile. It’s very elegant, but it can be dressed down or dressed up in so many ways.”

The four shoe styles that are the result of the collaboration are a marriage of their personal tastes. “Even if we come from such different parts of the world and we have different backgrounds, we have very similar aesthetics,” Muaddi continues. Designing women’s shoes, Rocky says, came naturally. “I know what I like and don’t like in fashion, [and] I love what she does already with the shoes,” Rocky begins. “Amina has an aesthetic and a flow going, just in general, you know, I wanted to make sure that whatever we did it bridged the gap between both of us, and it moved cohesively. It was easy collaborating with Amina. Knowing how passionate she is about her own brand, and knowing everything that she puts into it, it was a no brainer going into this collaboration, because I already had the experience and was familiar with her work. And [she was familiar with] my aesthetic too. We have a mutual admiration for style.”